The Lida Baday Spring 2013 ad campaign is comprised of sublime closeups of model Ranya Mordanova. Showing the nape of her neck, the emotion in her eyes and the curve of her collarbone, the images may be very minimalist, but they accentuate the evocative and simple silhouettes of the fashion being showcased. Her sharp cheekbones mimic the clean lines of the designs while her pale skin highlights the neutral palette used.
Shot by photographer Chris Nicholls with art direction by Diti Katona of Concrete Design Communications Inc, the Lida Baday Spring 2013 ad campaign was captured in studio against colorful backdrops. The Canadian designer's looks were styled by Rita Liefhebber. The elegant ensembles were perfected with sleek locks and dewy skin by beauty artist Simone Otis.