Flirty Pin-Up Editorials

Eva Herzigova Goes Retro for L’Express Styles December 2013

Eva Herzigova poses as an old-school pin-up girl for the L'Express Style's December 2013 issue. Fashion loves to borrow -- or should I say recycle -- looks from the past, and the 'Pin-Up' girl is a beloved figure throughout history. Indeed, there has been noted pin-up girls for every era; for instance, Jean Harlow (1930s,) Lauren Baccall (1940s,) and Sophia Loren (1950s.)

Herzigova is no stranger to the fashion game, having modelled for over 25 years. She takes on the iconic role of a Pin-Up star with ease, the entire shoot looking like a spread right out of the 1950s with fitted sweaters, bouncy curls and retro pencil skirts. Herzigova knowingly toes the line between power and sexuality, for a strong yet flirty look that would appease any Pin-Up girl fan.

Retro Fashion
The resurgence of retro fashion trends presents opportunities for brands to capitalize on nostalgic styles.
Vintage-inspired Photography
The popularity of vintage-inspired photography creates opportunities for photographers to offer unique and nostalgic photo shoots.
Nostalgia Marketing
Using nostalgia as a marketing tool can help businesses connect with consumers on an emotional level and create a sense of familiarity and authenticity.

Industries Being Reshaped

Fashion
The fashion industry can leverage the popularity of retro fashion trends to create new collections and cater to nostalgic consumers.
Photography
The photography industry can offer vintage-inspired photo shoots to cater to clients seeking a nostalgic and unique visual aesthetic.
Marketing and Advertising
The marketing and advertising industry can utilize nostalgia marketing techniques to create engaging campaigns that resonate with consumers.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 61%
Freshness 8%

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