Levi’s and New Balance Re-Imagine Their Iconic Pieces for FW20
Ellen Smith — October 30, 2020 — Fashion
Levi’s and New Balance - two fan-favorite brands - have teamed up for a Fall/Winter 2020 collaboration. Seamlessly blending 70s nostalgia with modern sensibilities, this co-created line offers both shoes and outerwear, presenting the consumer with a new look for the season.
What's interesting about this particular collaboration is that the brands opted to re-imagine two of their most iconic items, instead of creating entirely new pieces. The end result is a re-made iteration of the New Balance 327 sneakers and the Levi's Trucker Jacket. The New Balance sneaker arrives with a subtle blue colorway and a chunky waffle sole. Meanwhile the jacket maintains a similar color palette, and features a unique quilted back with the 'N' logo printed on it.
Image Credit: Levi's
What's interesting about this particular collaboration is that the brands opted to re-imagine two of their most iconic items, instead of creating entirely new pieces. The end result is a re-made iteration of the New Balance 327 sneakers and the Levi's Trucker Jacket. The New Balance sneaker arrives with a subtle blue colorway and a chunky waffle sole. Meanwhile the jacket maintains a similar color palette, and features a unique quilted back with the 'N' logo printed on it.
Image Credit: Levi's
Trend Themes
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Collaborative Fashion — The collaboration between Levi's and New Balance demonstrates the trend of brands coming together to create unique and reimagined fashion pieces.
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Nostalgic Design — The blending of 70s nostalgia with modern sensibilities in this co-created line highlights the trend of incorporating retro elements into contemporary fashion.
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Iconic Revival — The decision to re-imagine their most iconic items showcases the trend of brands revisiting and updating their popular products to meet the demands of the current market.
Industry Implications
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Fashion — The fashion industry can benefit from exploring collaborative partnerships and leveraging nostalgic design elements to create fresh and appealing collections.
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Footwear — The footwear industry has the opportunity to tap into the trend of reviving iconic sneakers and incorporating modern updates to attract consumers seeking a blend of style and nostalgia.
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Retail — Retailers can capitalize on the trend of reimagined collaborations by curating exclusive collections that offer customers unique and limited-edition products, fostering consumer excitement and loyalty.
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