This 'Less Than Zero' editorial pays tribute to Bret Easton Ellis' debut novel, which was later adapted into a film directed by Marek Kanievska.
The novel, which was titled after an Elvis Costello song of the same name, revolves around a rich college student, Clay, who comes back home to LA for the holidays. The first-person narrative describes Clay's growing alienation from the youth party scene, and subsequently, his friends. Ellis was unsatisfied with the film version, which received mix reviews, feeling that it was horribly miscast. However, both the film and novel grapple with trying to communicate an inherent truth about youth in Los Angeles.
This tribute editorial, photographed by Stephanie Sian Smith, recreates the now-classic aesthetic of the 80s film.
What's Driving This Trend
- 80s Fashion Revival
- Fashion designers can leverage nostalgia for 80s fashion with retro-inspired designs.
- Novel-inspired Editorials
- Magazines can create editorial content inspired by classic novels to engage with literature-loving audiences.
- Youth Culture Exploration
- Brands can explore youth culture themes in their marketing campaigns to connect with younger generations.
Who This Affects Most
- Fashion
- Fashion designers can use 80s fashion aesthetics to create trendy and nostalgic clothing lines.
- Magazines
- Magazines can create editorial content inspired by classic novels to appeal to literature-loving readers.
- Marketing
- Brands can incorporate youth culture themes to connect with younger consumers through advertising and promotions.
