Leo Kempf's Speech Bubble Table is Made from Cardboard

 - May 25, 2009   Updated: Apr 20 2011
References: leokempf & materialicious
I absolutely love Leo Kempf's Speech Bubble table. Not only is it a great centre-peice for a living room, it is also Eco-friendly! Made entirely from recycled cardboard, this table really makes a statement.

This conversation starter is also light-weight and still durable enough to handle the everyday uses of a regular coffee table.

Implications - Even the most basic shape can be identified as a pop cultural icon, such as a speech bubble or smiley face. This is because of years of reinforcing a shape's meaning, which is what most brands hope to achieve with their logos. The best way to do this is to have a logo used even when an ad or promotion is not involved, making the logo its own symbol.