Hip streetwear brand Akomplice recently launched its latest menswear lookbook titled 'Legalize it' for Summer 2014. The photoshoot was shot by notorious photographer, Jason Siegel.
Akomplice is known for edgy patterns, prints and color schemes featured throughout the dapper menswear line. The 'Legalize it' collection is a special one because it celebrates the state of Colorado's decision to legalize marijuana by shooting its latest collection in a cannabis grow house. Breaded male models pose in several of the Akomplice button-ups, hip jogging pants and sublime T-shirts with tie dye prints and earthy color tones specially designed for the warmer season. The stylish models posed among tall cannabis plants, in the streets and under flourescent lights to celebrate the State's recent decision to legalize the buying and selling of cannabis.
What Makes This Trend Stand Out
- Cannabis Streetwear Fashion
- Explore the growing trend of cannabis-themed fashion and streetwear, tapping into the legalization movement for creative and provocative designs.
- Collaborative Marketing
- Discover the power of partnering with industries such as cannabis to target a specific audience and create unique marketing opportunities, like Akomplice's 'Legalize it' lookbook.
- Location-focused Fashion Shoots
- Embrace the concept of shooting fashion lookbooks in unconventional locations, like cannabis grow houses, to create impactful and memorable imagery.
Sectors Adopting This
- Fashion
- The fashion industry has the opportunity to capitalize on the trend of cannabis legalization, creating unique designs to appeal to cannabis enthusiasts and supporters.
- Cannabis
- The cannabis industry can explore collaborations with fashion brands to promote their products and normalize the consumption of cannabis through innovative marketing campaigns.
- Photography
- Photographers can experiment with shooting fashion campaigns in non-traditional locations to create engaging visual narratives that resonate with viewers and showcase their creative abilities.
