Luxurious Leather Bi-Fold Wallets

Prada Taps into Comic Books for Its Spring/Summer 2018 Wallet

The leather bi-fold wallet by luxurious fashion house Prada entertains a comic book-style exterior with a sky-blue lining. The design originates from Italy and boasts the luxe label's branding in a silver-tone metal logo plague with black lacquered edges.

The premium leather bi-fold wallet is a compact fashion statement piece. The design features two note compartments, two slip pockets and eight card slots. The cartoon panel illustration has a cold color palette with predominantly light blue colors. This, in turn, perfectly ties into the pastel-like sky blue on the inside of the product.

The leather bi-fold wallet can be taken on any journey— from going out with friends on the weekend and clubbing on Saturday night, to adventure parks and hiking trips. Its versatile and compact design suits any activity.

Comic Book-inspired Accessories
Opportunity to create fashion accessories with comic book-style illustrations and branding.
Premium Compact Wallets
Disruptive innovation opportunity to design compact wallets with multiple compartments and card slots.
Versatile Fashion Statements
Creating fashion accessories that are versatile and suitable for various activities and occasions.

Industries Being Reshaped

Fashion Accessories
Opportunity for fashion brands to incorporate unique and artistic designs into accessories like wallets.
Luxury Goods
Disruptive innovation opportunity for luxury brands to create compact wallets with high-quality materials and stylish designs.
Outdoor Recreation
Opportunity to design wallets that are durable, functional, and suitable for outdoor activities like hiking and adventure parks.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 12%
Freshness 8%