This 'Le Voyage a Nantes' video sure knows how to put a city on the map. Be prepared for a wacky, yet enlightening ride as this tribute captures the life and passion of the great city of Nantes.
What are some of the zany things you can expect in the video? Well, how about a pogo stick-jumping cowboy hopping in front of a French cathedral? Or perhaps a room full of synchronized drummers will whet your appetite. My favorite part of the 'Le Voyage a Nantes' video though has got to be when skateboarders mess about around a giant Trojan elephant.
Implications - Consumers have a unique bond with their city as they characterize it as an aspect of who they are. Corporations looking to establish empathetic bonds with their customers may do so by studying these consumers' cities and incorporating references to those cities in design elements.
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