Since sexual appetites can easily be likened to regular ones, Le Guide Restos Voir 2014 is not very out of line at all. Instead, the erotic images simply connect the two in such a way that it creates enough shock value as well as a few giggles to delight those in need of a restaurant guide for the new year.
Created in collaboration with ad agency Publicis, Le Guide Restos Voir 2014 is appropriately titled '18 and over.' The images are set to run throughout the year, proving that sex can sell even food. And that doesn't just include strawberries, chocolate and whipped cream. Funny enough, the images focus mainly on common terms for certain body parts such as 'melons' for breats and 'meat' for penises.
Why This Trend Is Growing
- Erotic Advertising
- Opportunity for advertisers to leverage provocative imagery and language to gain attention and generate buzz around their products or services.
- Humor in Marketing
- Opportunity for marketers to use humor as a way to connect with audiences and create memorable brand identities.
- Sexualized Food Imagery
- Opportunity for food-related businesses to experiment with incorporating sexualized imagery and language into their marketing and branding strategies.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity for advertisers to experiment with more risqué and provocative advertising campaigns to capture attention and stand out from competitors.
- Food and Beverage
- Disruptive innovation opportunity for food and beverage companies to incorporate sexualized imagery and language into their marketing and branding strategies to create a new, edgy identity for themselves.
- Media
- Disruptive innovation opportunity for media companies to explore new ways of featuring sex, humor, and controversy in their content to boost engagement and appeal to younger audiences.
