Luxury fashion label Jacquemus prepares for the Spring/Summer 2020 season with the latest collection entitled 'Le Coup de Soleil.' The range was showcased on a beautiful runway that took place in the South of France, capturing the selection of colorful designs that also feature its upcoming collaborative effort with Swarovski.
The runway was set on a lavender field, laying out a bright pink carpet for models to walk down. The inspiration behind the bright rural setting is simply the design language that drives the brand's clothing. The clothing itself is rooted in workwear designs, seen through pieces including the chore jacket with daffodil graphics and peach hues, the blue utility jeans, floral zippered jacket, and the oversized poncho in white. Additional items that standout include the green blazer as well as the light gray suit set.
Why This Trend Is Growing
- Luxe Workwear
- The trend of incorporating workwear designs into luxurious fashion collections creates an opportunity for brands to appeal to consumers who value functionality while still desiring exclusivity.
- Outdoor Fashion Runways
- Hosting fashion shows outdoors offers a unique and visually compelling experience for attendees and an opportunity for designers to showcase their collections in a non-traditional setting.
- Collaborative Collections
- Partnering with other brands, such as Swarovski, can help fashion labels create unique and innovative collections that appeal to a wider audience.
Industries Being Reshaped
- Fashion and Luxury Goods
- Brands in the fashion and luxury goods industry can embrace the trend of incorporating workwear designs into their collections and consider hosting fashion shows outdoors to enhance their brand image.
- Event Production
- Companies in event production can explore opportunities in hosting non-traditional fashion shows in outdoor spaces.
- Jewelry and Accessories
- Jewelry and accessory brands can look into partnering with fashion designers to create collaborative collections that offer a unique and innovative touch to traditional accessories.
