With the Spring/Summer 2018 capsule being Los Angeles-based streetwear label The Incorporated's biggest drop, the label provides an inclusive photographic presentation of its offerings in a layered fashion style, modeled by The Life of Pablo merch designer and artist Cali Thornhill DeWitt.
The Spring/Summer capsule is titled 'DEBUT ALBUM' and it is particularly graphic-heavy with references to album releases, LP records and more. In addition, The Incorporated offers tye-dye fabrics that contribute to the youthful and soft-grunge ambiance of the Seattle-born label. Cali Thornhill DeWitt's character provides an artistic twist to the Spring/Summer 2018 DEBUT ALBUM capsule. The layered fashion style of presentation not only offers an interesting approach to highlighting the qualities in each garment, but it also gives some type of comical release.
What's Driving This Trend
- Graphic-heavy Fashion
- There's an opportunity for fashion brands to incorporate album references and graphic-heavy designs into their collections, like The Incorporated's DEBUT ALBUM capsule.
- Soft-grunge Fashion
- There's a chance for clothing companies to make use of tye-dye and other fabrics that contribute to a youthful and soft-grunge aesthetic in their collections.
- Layered Lookbooks
- By presenting their clothing items in a layered fashion style, fashion brands can make a creative and interesting visual presentation of their products, as shown in The Incorporated's lookbooks.
Who This Affects Most
- Streetwear
- Streetwear fashion brands can incorporate graphic-heavy designs and soft-grunge aesthetics in their collections, as seen in The Incorporated's Spring/Summer 2018 capsule DEBUT ALBUM.
- Fashion Photography
- There's an opportunity in fashion photography to experiment with layered lookbooks, showcasing clothing items in a unique and visually interesting way, like what The Incorporated did in their Spring/Summer 2018 capsule presentation.
- Music Merchandise
- Music merchandise can make use of album references and graphic-heavy designs in their collections, like The Life of Pablo merch designer and artist Cali Thornhill DeWitt, who modeled for The Incorporated's DEBUT ALBUM capsule.
