Surreal Nightmarish Editorials

Jamie Bochert for Last Magazine Spring 2012 in a Fiery Shoot

Model Jamie Bochert stars in a fiercely futuristic editorial for the Last Magazine Spring 2012 issue that fuses metallics and bright reds with extreme bright lights to create an air of mystery about the shoot. Titled 'My Surreal Duty,' Bochert is seen in a number of patterned and highly detailed looks amongst a shadowy, glowing world, which includes one image of her amid large white and red mushrooms.

The 'My Surreal Duty' shoot for Last Magazine Spring 2012 was photographed by Lachlan Bailey and styled by Alastair McKimm. Last Magazine is a biannual magazine based in New York City, and the Spring/Summer 2012 issue will feature model Malgosia Bela of Next Model Management on the cover. The eerie, ethereal shoot by Lachlan Bailey features a few particularly jarring shots of Bochert balancing on a swing chair hung from the ceiling above the reflection of fiery-looking lights.

Futuristic Fashion Editorials
There is an opportunity for fashion brands to incorporate futuristic elements into their editorials to appeal to a tech-savvy audience
Mystery Photography Shoots
There is an opportunity for photographers to experiment and add elements of mystery in their photography shoots, creating an air of intrigue for the viewers
Virtual Reality Fashion Photography
There is an opportunity to create virtual reality fashion photography shoots, giving fashion enthusiasts an immersive experience of these editorials

Sectors Adopting This

Fashion
Fashion brands can incorporate futuristic designs into their marketing strategies
Photography
Photographers can experiment with elements of mystery in their photography shoots
Virtual Reality
Virtual reality companies can create virtual reality experiences of fashion photography shoots, giving fashion enthusiasts an immersive experience
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 67%
Activity 30%
Freshness 8%

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