The Lanvin Bridal Spring/Summer 2010 Collection is Party-Ready
Joanne Lam — May 30, 2010 — Luxury
References: lanvin & net-a-porter
The Lanvin Bridal Spring/Summer 2010 collection encompasses a wide range of styles and materials. From above-the-knee dresses to long, form-fitted frocks, these wedding gowns definitely put an avant-garde spin on the classic princess style.
The ruffle dress is definitely a non-traditional piece, combining a cocktail dress with a clean ivory color, making it great for a summery wedding at the beach. Check out the Lanvin Bridal Spring/Summer 2010 Collection in the featured gallery.
Implications - Luxury clothing is a way for customers to indulge during a time of economic recession. Although the economic situation is on a decline, many consumers believe that luxurious lifestyles are still something to be appreciated and enjoyed.
The ruffle dress is definitely a non-traditional piece, combining a cocktail dress with a clean ivory color, making it great for a summery wedding at the beach. Check out the Lanvin Bridal Spring/Summer 2010 Collection in the featured gallery.
Implications - Luxury clothing is a way for customers to indulge during a time of economic recession. Although the economic situation is on a decline, many consumers believe that luxurious lifestyles are still something to be appreciated and enjoyed.
Trend Themes
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Luxury Clothing — Disruptive innovation opportunity: Develop and market luxury clothing options that provide indulgence and enjoyment during economic downturns.
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Avant-garde Wedding Gowns — Disruptive innovation opportunity: Create avant-garde wedding gowns that put a fresh spin on traditional princess styles, appealing to non-traditional and fashion-forward brides.
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Summery Wedding Attire — Disruptive innovation opportunity: Design and produce cocktail-style wedding dresses in light and breezy materials, catering to couples planning beach and summer weddings.
Industry Implications
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Luxury Fashion — Disruptive innovation opportunity: Explore new ways to offer luxury fashion items and experiences that allow customers to indulge despite economic recessions.
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Wedding Fashion — Disruptive innovation opportunity: Change the wedding fashion landscape by introducing avant-garde wedding gown collections that cater to non-traditional and fashion-forward brides.
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Bridal Fashion — Disruptive innovation opportunity: Address the demand for unconventional wedding gowns by creating and marketing cocktail-style dresses suitable for summery and beach weddings.
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