The Lane Crawford Spring/Summer 2012 campaign showcases the epic trio that is Li Bingbing, Chen Ran and Sui He. In the photoshoot, the three models are found in various positions, sometimes squatting, sometimes sitting, and all the while glaring at the camera. While the green backdrop does deliver an eccentric punch, the most remarkable aspect of the production is the three-dimensional finish given off via the positioning of the women.
The iconic photography duo Mert & Marcus put on this eye-popping display. By lining Bingbing, Ran and He up in an artistic fashion, the images managed to jump out at viewers, leaving their haunting gazes imprinted in the minds of many. This ability to translate depth through advertisements is one that will bring attention to the Lane Crawford brand.
What's Driving This Trend
- Three-dimensional Fashion Advertising
- Lane Crawford's 3D fashion campaign creates eye-catching depth and leaves a lasting impression.
- Artistic Photography Techniques
- Mert & Marcus utilize artistic positioning to create visually striking and memorable fashion advertisements.
- Eccentric Visual Backdrops
- The use of green backdrops adds an eccentric touch to the Lane Crawford campaign, grabbing viewers' attention.
Who This Affects Most
- Fashion Retail
- Fashion retailers can explore 3D advertising techniques to create immersive and impactful campaigns.
- Photography
- Photographers can experiment with artistic positioning to create visually captivating images for fashion and advertising clients.
- Event Decoration
- Event decorators can incorporate eccentric visual backdrops, like the green backdrop in the Lane Crawford campaign, to create unique and memorable event experiences.
