The body in motion is often a beautiful sight to behold, and when that body is clad in the edgy designs such as those found in the Lane Crawford Fall 2012 collection, beautiful is taken to a whole new level. Bold, vibrant and perfect for the autumn season, this line will make any girl want to get up and dance, just like Chinese models Ming Xi, Xiao Wen and Wang Xiao do in this ad campaign.
Shot by London-based photographer Nick Knight, the Lane Crawford Fall 2012 ad campaign has a surreal futuristic vibe thanks to a concentration on blurred out limbs and a rather ambiguous backdrop. It features the darkly romantic designs of such labels as Balenciaga, Alexander Wang, Givenchy, Lanvin and Yves Saint Laurent.
What Makes This Trend Stand Out
- Fashion Campaigns with Motion
- Fashion campaigns utilizing motion and blurred effects in advertising photography
- Surreal Fashion Advertisements
- Surrealism in fashion advertisements through blurred effects and ambiguous backdrops
- Bold and Vibrant Fashion Designs
- Use of bold and vibrant designs in fashion advertising to evoke a sense of energy and liveliness
Sectors Adopting This
- Fashion and Apparel
- Opportunities for the fashion industry to incorporate motion and surrealism into advertising campaigns to captivate audiences
- Photography and Video Production
- Demand for innovative and creative photographers and videographers to produce fashion campaigns with unique visual effects
- Marketing and Advertising
- Opportunities for marketing and advertising firms to assist fashion brands in creating campaigns that go beyond traditional, static images
