The Gambrinus Company and Margaritaville Alcohol Beverage Trust launched 'LandShark Vodka Seltzer,' a spirits-based ready-to-drink (RTD) beverage, in Texas, Florida, Delaware and Kansas before expanding to other markets. The LandShark Vodka Seltzer line comes in four flavors: Lime, Pineapple, Mango and Fruit Punch, each delivering 90 calories, zero sugar and 1 gram of carbs per 12 oz can.
Produced at the K. Spoetzl Brewery and Distillery in Texas, the beverage line is available in eight-pack variety packs for $17.99 and four-packs for $9.99. Gambrinus manages production, sales and marketing, while the Margaritaville Trust maintains brand strategy.
As spirits-based RTDs continue to grow faster than beer-based options, LandShark shows how lifestyle brands are moving quickly to leverage the category's momentum with low-calorie, flavor-forward beverages.
Image Credit: LandShark
What Makes This Trend Stand Out
- Spirits-based RTD Growth
- Rising consumer preference for spirits-based ready-to-drink beverages is creating demand for premium canned cocktails that blend distillery credibility with convenient formats.
- Lifestyle-brand Extensions
- Coastal and leisure lifestyle brands are migrating into alcohol categories, enabling narrative-driven products that pair brand affinity with flavored adult beverages.
- Low-calorie Flavor-forward Beverages
- The market tilt toward low-calorie, zero-sugar, flavor-forward offerings is encouraging formulations that balance clean nutritional profiles with bold tropical and citrus flavor profiles.
Sectors Adopting This
- Alcoholic Beverage Manufacturing
- Craft and regional distillers face opportunities to co-produce branded RTDs that combine small-batch techniques with scalable brewery production.
- Retail and Distribution
- Off-premise and e-commerce retail channels are seeing assortment shifts toward multi-pack, lifestyle-branded RTDs that influence shelving and promotional strategies.
- Brand Licensing and Partnerships
- Strategic alliances between heritage beverage companies and entertainment or hospitality brands are enabling co-branded alcohol products that extend brand ecosystems into new revenue streams.
