Collegiate Kid Catalogs

Lands' End's School Uniforms Lookbook Celebrates Academic Style

With the Back to School season just around the corner, Lands' End presents their Fall/Winter 2014 School Uniforms lookbook. This charming catalog highlights the label's plaid print essentials, classic dress shirt garments and comfortable jackets that are designed for both girls and boys.

Whether dressing a third grader or a pre-teen, parents are sure to enjoy Lands' End's wide range of school uniform options. This lookbook zones in on the lifestyle brand's preppy staples that range from the formal and classically collegiate to the sporty and varsity-themed.

Standouts from this Fall/Winter 2014 catalog include the label's structured, cotton blazers that can be monogrammed with custom school name signage. The blazers are sharp and comfortable for young style-setters and are sure to get one noticed in the halls this coming semester.

Other favorites from the collection are its light-weight knits-signature to Lands' End-and its short-sleeved polo tees that are available in varying color combinations and customizable designs.

Personalized School Uniforms
Lands' End's customizable blazers and monogrammed shirts show the potential for personalized school uniforms to disrupt the school apparel market.
Preppy School Attire
The preppy and varsity-themed options in Lands' End's catalog highlight a growing trend in dressing younger students in classic, collegiate attire.
Sporty School Wear
The sporty options in Lands' End's catalog show a trend towards students wanting more comfortable and functional clothing for school activities.

Sectors Adopting This

School Uniforms
Manufacturers of school uniforms can embrace personalization options to differentiate themselves in the market and appeal to students and parents alike.
Children's Apparel
As trends in school uniforms lean towards preppy and sporty attire, children's clothing companies can use similar designs and styles to appeal to broader audiences.
Personalized Gifts
Companies that specialize in personalized gifts can explore the school market and create custom monogrammed options for students' uniforms and school supplies.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 39%
Freshness 8%