Music lovers everywhere are having one of the best years of their lives, as there has been a slew of great albums coming out in all genres, and it just got that much better with the release of this Lana Del Rey 'Blue Jeans' video. Not only is Lana Del Rey an extremely gifted and unique vocalist, but her penchant for retro aesthetics and gritty songwriting is garnering mass attention from the likes of such artists as The Weeknd, who regularly blogs her music on his Tumblr.
The Lana Del Rey 'Blue Jeans' video is unique in that it borrows many vintage clips and splices them together into this singular video. A blend of footage related to traditional Americana and memorable hip-hop moments were used.
Implications - The grittiness of vintage stock footage appeals to consumers who feel modern technology's overproduced videos feel sterile. The rawness of old film clips reflects a more human touch, making it easier for consumers to connect with them. Companies may consider using vintage film clips in media campaigns to invoke empathetic feelings.