For the Summer 2014 issue of US Elle, the magazine featured a spread on the beautifully bronzed model Lais Ribeiro frolicking along the sandy beach in several racy bikinis.
The summer-appropriate beach-themed editorial, cleverly dubbed 'Shore Thing,' featured the ever-so-lovely Ribeiro in seductive black bikinis, gold jewelry and olive-toned jackets reclining on the beach or playing in the cool, blue water. Ribeiro relaxed on the beach wearing the latest bikini trends from wraparound triangle tops to super-slim booty short bottoms. The gold earrings, cuffs and bracelets Ribeiro wore made her look incredibly fabulous while she played in the sun. World-renowned photographer David Bellemere made it a point of highlighting Ribeiro's fabulous curves and sun-kissed skin in all of the images.
Why This Trend Is Growing
- Beachwear Innovations
- There is an opportunity to innovate with the design, functionality, and materials used in beachwear to enhance comfort, fit, and style.
- Jewelry-beachwear Combinations
- Opportunities exist to combine jewelry designs that complement the looks of beachwear to create a seamless aesthetic.
- Sun-kissed Skin Brands
- New product offerings can focus on sun care brands such as sunscreens, tanning oils, and after-sun-care to enhance skin health and wellness while maintaining a sun-kissed look.
Industries Being Reshaped
- Fashion Retailers
- Retailers can cater to the beachwear market by stocking innovative and stylish designs, and materials that cater to specific body types and sizes.
- Jewelry Retailers
- Jewelry retailers can develop products that cater to the needs of the beachwear market, providing minimalist yet elegant designs that are practical and functional in outdoor settings.
- Beauty Brands
- Sun care brands can target the beachwear market, emphasising the importance of maintaining healthy skin in outdoor settings to prevent damage from the harmful rays of the sun.
