Plant-Powered PDRN Eye Creams

The Ordinary's Lacto-PDRN 4% + B9 Eye Cream is Smoothing & Firming

PDRN, popularized by advanced Korean skincare, is in high demand as a skincare ingredient for its ability to support regeneration, and The Ordinary's Lacto-PDRN* 4% + B9 Eye Cream shares a smoothing, tightening formula to repair the look of fine lines and wrinkles. Unlike many products formulated with PDRN derived from salmon DNA, The Ordinary's latest launch uses Lacto-PDRN*, a microbial-derived vegan alternative, plus Vitamin B9 and film-forming technology that provides a subtle yet visible mechanical firming effect.

This lightweight, nourishing gel-cream solution for all skin types immediately provides a tightening effect around the delicate eye area, as well as luminosity, and layers well with makeup and other skincare products without pilling, streaking, or creasing. Over time, with continued use, the oil-free, alcohol-free, silicone-free formula visibly transforms the appearance of fine lines and undereye bags.

Vegan Bioactive Skincare
Microbial-derived alternatives to animal-sourced ingredients create room for ethical performance formulas that meet rising expectations for efficacy and sustainability.
Instant Firming Formats
Film-forming cosmetic technologies are reshaping anti-aging products with visible short-term tightening benefits that complement longer-term skin repair claims.
K-beauty Ingredient Translation
Mainstream adoption of Korean skincare actives signals potential for accessible products that reinterpret premium regenerative ingredients for broader markets.

Where This Applies

Beauty and Personal Care
Ingredient innovation in eye treatments expands differentiation opportunities for brands balancing clinical positioning, clean-label preferences, and everyday usability.
Biotechnology
Fermentation and microbial production methods offer scalable pathways for developing vegan cosmetic actives that rival animal-derived compounds.
Retail Skincare
Demand for multifunctional, makeup-compatible treatments supports merchandising strategies centered on hybrid products with immediate and cumulative benefits.
SCORE
5.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 11%
Freshness 100%