In an unexpected collaboration, French menswear label Lacoste, which specializes in traditionally "preppy" attire, has teamed up with iconic skate brand Thrasher. Here, the two brands have joined forces to deliver a concise capsule that consists of various co-branded pieces, including polo shirts, hoodies, tracksuits, t-shirts, and a pair of socks.
The unique co-branded logo merges Lacoste's signature crocodile with Thrasher's flaming 'THRASHER' text and is featured on most of the collection's pieces. The brands describe the collaboration "merging of two distinctive classics," which, traditionally, have quite different fans.
For those interested, the Lacoste x Thrasher apparel capsule is available to purchase online on both brand's websites as well as at select retailers throughout the United States.
Image Credit: Lacoste
What's Driving This Trend
- Skate-preppy Mashups
- Opportunity for other clothing brands to collaborate and mix up preppy style with edgier skate culture.
- Brand Logo Mergers
- Potential for brands to merge their logos together for special collaborations and collections.
- Unexpected Collaborations
- Opportunity for other brands outside of the traditional skate industry to collaborate with skate brands and appeal to a wider audience.
Who This Affects Most
- Fashion Industry
- Fashion houses can collaborate with streetwear brands to bring new and innovative takes on classic styles.
- Skate Industry
- Skate brands can partner with non-traditional collaborators, such as luxury fashion brands, to create unique and unexpected collections.
- Retail Industry
- Retailers can stock special collaboration collections to appeal to a wider audience and attract new customers.
