Junya Watanabe COMME des GARÇONS MAN works in collaboration with French heritage imprint Palladium on a new lace-up boot silhouette for the 75th anniversary of the iconic shoe. Palladium came into fruition back in 1920, originally as a producer of airplane tires.
It then transformed into creating tough military boots and this time around, the duo draw inspiration from the Pallabroise boot that was designed back in 1947. It has a lightweight construction and a water-resistant exterior to withstand tough terrains. The upper is made from tough nylon canvas materials that feature mismatching "JW CEDG MAN" in a black militaristic print. On the lateral side of the shoe is a tiger embroidery done in Japanese-style.
Image Credit: Junya Watanabe, CdG, Palladium
What's Driving This Trend
- Water-resistant Footwear
- There is an opportunity for companies to innovatively incorporate water-resistant technology into different footwear styles for durability and style.
- Military-inspired Fashion
- The popularity of fashion inspired by military garments can be leveraged in different fashion industries to create diverse clothing collections.
- Collaborative Design
- Collaborating with iconic brands can be a way for fashion brands to increase brand awareness and bring attention to their products.
Who This Affects Most
- Fashion Industry
- The fashion industry can utilize military-inspired designs, water-resistant technology and collaborations to appeal to different consumers and increase sales.
- Outdoor Industry
- Companies in the outdoor industry can implement water-resistant technology to design durable and stylish footwear and apparel for outdoor enthusiasts.
- Manufacturing Industry
- Manufacturers can produce water-resistant materials to supply fashion and outdoor industries with durable materials for their products.
