The La Mer Noire online editorial is a refreshing change from more typical beach photoshoots. Although still sultry and sensual with a ton of allusions to nudity due to the neutral tones used throughout, the looks are naturally disheveled, which shows that women don't have to be perfect all the time. Especially when they are on vacation.
Shot on location by photographer Tibi Clenci exclusively for Fashion Gone Rogue, the La Mer Noire online editorial stars up and comer Anna Roos van Wijngaarden. The blonde beauty is a vision in swimwear and dresses from such labels as La Perla, Just Cavalli and Moschino Cheap and Chic. Makeup artist Jenny Matea and hair stylist Alex Caraman perfected the looks.
Why This Trend Is Growing
- Disheveled Swimsuit Looks
- Opportunity for swimwear brands to embrace a natural and effortless aesthetic.
- Neutral Tone Fashion Photography
- Opportunity for fashion photographers to experiment with a more subdued and artistic style.
- Sensual Beach Editorials
- Opportunity for fashion magazines to showcase beachwear in a sultry, yet sophisticated way.
Industries Being Reshaped
- Swimwear Brands
- Can leverage the disheveled look trend to create swimwear that is easy to wear and effortless.
- Fashion Photographers
- Can experiment with a more muted color palette and artistic style to capture a new wave of fashion editorials.
- Fashion Magazines
- Can create sultry, sophisticated beach editorials that showcase the latest beachwear trends.
