The 'La Flare' hat by Gucci Mane is one that continues the artist's recent string of enjoying fun promotional activities and products.
The hat is named after the artist's 2001 album 'La Flare' and comes in either a white or a black. Each of the hats feature their name as well as the ice-cream cone that the rapper is known for -- as he has the same design tattooed on his face. Not only is he lightly poking fun at his own tattoo, but the artist is also trying to be funny when it comes to the style of hat itself -- having declared it a "dad hat."
Gucci Mane seems to be on a promotional roll since reforming and being released from prison and this playful accessory is another example of that fact.