Finally, the L’Oréal Melbourne Fashion Festival 2011 promo ads have surfaced and they are nothing short of amazing. The LMFF is one of the very well-known fashion festival in Australia. This year, the promo ads feature Melissa George, who of course, brought back poise and glamor single-handedly in the shoot.
The L’Oréal Melbourne Fashion Festival 2011 promo was shot by photographer Daniela Federici. The festival will take place March 14th-20th. Designers such as Alex Perry will be participating in this festival alongside with models, fashion editors and the like.