Women who are on the lookout for a stylish makeup look for the upcoming Halloween festivities would do well to take a gander at South Korean model Kwak Ji Young in her Fashion Gone Rogue exclusive online editorial. Dubbed 'Wild,' Kwak Ji Young sports animal print makeup looks that turn her into a sexy leopard. Applied around the eyes like a mask, the black, bronze and gold application is striking.
Shot by Wendy Hope, Kwak Ji Young was worked on my makeup artist Paul Innis. Her beauty look was finished with a matching manicure by Honey Nailz. Feminine, sexy and full of fierceness, women will like this take on a classic Halloween costume. That is, if they can recreate it themselves.
What's Driving This Trend
- Animal-print Makeup
- Disruptive innovation opportunity: Develop a line of animal-print makeup products for Halloween and costume parties.
- Model-inspired Makeup
- Disruptive innovation opportunity: Create a brand that offers makeup tutorials and products inspired by popular models.
- DIY Halloween Makeup
- Disruptive innovation opportunity: Launch an app or online platform that provides step-by-step guides and video tutorials for creating Halloween makeup looks at home.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Introduce innovative animal-print makeup products and capitalize on the Halloween market.
- Fashion Photography
- Disruptive innovation opportunity: Collaborate with makeup artists, models, and photographers to create unique and eye-catching editorial makeup looks.
- Online Beauty Platforms
- Disruptive innovation opportunity: Develop a virtual beauty platform that allows users to try on different makeup looks and purchase products directly from the app.
