In Kurv Magazine No. 021, the intriguing cover is part of an editorial dubbed 'Salomé,' which finds itself oozing exoticism. Model Janice Fronimakis, who is also featured in Giorgio Armani's newest fall campaign, gives an alluring addition to the editorial shot by photographer Giovanni Squatriti.
While both models are beautiful and half-naked, with wild hair and exuberant clothing, they almost blend into the over-the-top background and accessories.
Implications - As the world continues to urbanize at an unparalleled rate, more and more individuals encounter a sense of loss or disconnection with the environment and its beings. Businesses that are able to restore this connection between nature and consumer will see tremendous returns. It is imperative that businesses factor in the emotional experience their products are creating for consumers.
Why This Trend Is Growing
- Urban Nature Connection
- Opportunity for businesses to restore the connection between nature and consumers as urbanization increases.
- Emotional Product Experiences
- Businesses need to consider the emotional experience their products create for consumers.
- Exoticism in Fashion
- Exploring the trend of incorporating exotic elements into fashion editorials and campaigns.
Industries Being Reshaped
- Eco-tourism
- Disruptive opportunity for businesses to create immersive experiences that reconnect people with nature.
- Product Design
- Opportunity for designers to focus on creating emotionally engaging products that resonate with consumers.
- Fashion Industry
- Opportunity for fashion brands to incorporate exotic and alluring elements into their collections.
