There is a limit to how much flair and flamboyance you can get away with in public. The Kurt Geiger SS12 campaign works successfully beneath that threshold without starving any ensemble of eye-catching style. Denim vests and tousled locks are casual and street-appropriate but the incorporation of tailored dresses and detailed heels brings the wow factor up a few notches.
Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a striped clutch suggests a wilder side and metal-tipped stilettos scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top.