There is a limit to how much flair and flamboyance you can get away with in public. The Kurt Geiger SS12 campaign works successfully beneath that threshold without starving any ensemble of eye-catching style. Denim vests and tousled locks are casual and street-appropriate but the incorporation of tailored dresses and detailed heels brings the wow factor up a few notches.
Obviously Anja Rubik would turn heads while strutting down any old sidewalk; however, the chic details worked into her wardrobe make every outfit an inspiration to passers-by. A frilly blouse exudes femininity and class, a striped clutch suggests a wilder side and metal-tipped stilettos scream fashion forward. Photographed by Erik Torstensson, the Kurt Geiger SS12 campaign captures fine wearable fashion without going over the top.
What Makes This Trend Stand Out
- Casual Streetwear
- There is an opportunity for fashion brands to create stylish, yet casual streetwear that is appropriate for everyday wear.
- Incorporation of Details
- Bringing unique details to everyday clothing like tailored dresses and detailed heels can elevate an outfit without going over the top.
- Fashion Inspiration in Daily Life
- Fashion campaigns like Kurt Geiger SS12 can inspire people passing by to incorporate more style into their everyday lives.
Sectors Adopting This
- Fashion
- The fashion industry can continue to innovate by creating clothing that combines both comfort and style for everyday wear.
- Advertising
- Innovative advertising campaigns like the Kurt Geiger SS12 can help brands showcase their products in unique ways and inspire people in their daily lives.
- Retail
- Retail companies can create curated collections that highlight the details of clothing and accessories for customers looking to elevate their wardrobe.
