The season for bright colors is on its way, with the Kurt Geiger Fall 2011 campaign featuring Polish model Anja Rubik setting the tone. The collection comes across as colorful and bright because of the chic clutches and shoes that stand out in the photos.
Anja Rubik is captured in gorgeous dalmatian shoes, blood-red stilettos and sizzling wedges. The clutches are even more phenomenal as they are candy-colored pink, purple and bright blue. Even the bracelets and armlets are shot in a funky and fabulous pose.
The entire campaign comes across as if it were a natural shot of a woman running down the streets. It looks like fashion retailer Kurt Geiger will certainly have cash tills ringing.
Why This Trend Is Growing
- Bright Fashion Accessories
- As seen in the Kurt Geiger Fall 2011 campaign, there is a trend towards colorful and unique fashion accessories such as candy-colored clutches.
- Colorful Footwear Collections
- Footwear collections that feature bold and vibrant colors, such as the shoes in the Kurt Geiger Fall 2011 campaign, are becoming increasingly popular.
- Chic Clutches
- Designers are focusing on creating unique and eye-catching clutches, like those featured in the Kurt Geiger Fall 2011 campaign, as a statement accessory.
Industries Being Reshaped
- Fashion and Apparel
- The fashion and apparel industry should focus on incorporating bold and colorful accessories into their collections to capture the trend highlighted in the Kurt Geiger campaign.
- Accessories
- There is an opportunity for designers in the accessories industry to create unique and statement-making clutches, bracelets, and armlets like those featured in the Kurt Geiger Fall 2011 campaign.
- Shoe and Footwear
- Shoe and footwear designers can tap into the trend towards increasingly bright and colorful footwear collections, like those seen in the Kurt Geiger Fall 2011 campaign, to appeal to a wider range of consumers.
