The editorial ‘Kunst Pausen’ in Vogue Germany captures iconic blond bombshell, Claudia Schiffer pausing in a series of artful poses for photographer Erwin Wurm. Kunst Pausen roughly translated means ‘Art Pauses’ so it seems fitting that Schiffer should be seen looking thoughtful with everything from pencils and pens between her toes to a chair resting on her head. Anything in the name of art!
Fashion Editor Nicola Knels dressed Schigger in conservative trench coats from Lacoste, Maison Martin Margiela, Ralph Lauren, Burberry Prorsum and Jean Paul Gaultier so that the fashion would not distract from the ‘Kunst Pausen.’
What Makes This Trend Stand Out
- Artistic Fashion Editorials
- Opportunity to create innovative fashion editorials that blur the line between fashion and art, capturing viewers' attention.
- Conceptual Fashion Photography
- Opportunity to push the boundaries of traditional fashion photography through the use of unique and thought-provoking concepts.
- Iconic Supermodel Revival
- Opportunity to bring back iconic supermodels like Claudia Schiffer and create nostalgia-driven fashion campaigns.
Sectors Adopting This
- Fashion Photography
- Disruptive innovation opportunity to create visually stunning and conceptually rich fashion photography that stands out in a saturated market.
- Fashion Editorial
- Opportunity for fashion editors to experiment with artistic and conceptual elements, creating attention-grabbing editorials that resonate with audiences.
- Fashion Campaigns
- Opportunity for fashion brands to leverage the nostalgia and popularity of iconic supermodels to create impactful and memorable campaigns.
