Masked Street Couture

The KTZ Spring/Summer 2014 Collection Redefines Modern Elegance

Designed with the eclectic nomad in mind, the KTZ Spring/Summer 2014 menswear collection graced the runway stage during the London Collections: Men shows.

Marrying draped silhouettes with a bevy of vividly graphic prints, this edgy line of streetwear embraces unconventional style pairings. Whether dressed in clashing textiles or masked headpiece accessories, models channeled wanderers as they walked the runway in dramatically draped capes, hooded trenches and oversized silhouettes that donned graphic imagery.

The KTZ Spring/Summer 2014 menswear collection also aims to push visual and creative boundaries with its one-of-a-kind design aesthetic that is a fresh take on cultural fashions. Paying homage to Middle Eastern styles, the label replaces hand-dyed fabrics with digitized textile prints and endorses oversized silhouettes accented by heavy ornamentation.

Eclectic Streetwear
Opportunity to create unique streetwear that embraces unconventional style pairings.
Digitized Textile Prints
Opportunity to replace hand-dyed fabrics with digital textile prints, creating a fresh take on cultural fashion.
Oversized Silhouettes
Opportunity to design clothing with oversized silhouettes accented by heavy ornamentation.

Where This Applies

Fashion Industry
Opportunity to redefine modern elegance by pushing visual and creative boundaries in the fashion industry.
Textile Industry
Opportunity to innovate with the creation of digitized textile prints that can be used in fashion and other industries.
Accessories Industry
Opportunity to incorporate unique masked headpiece accessories into the streetwear fashion scene.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 43%
Freshness 8%

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