The Krispy Kreme Ponce Shop Replaces a Classic Location
Michael Hemsworth — January 27, 2023 — Business
References: krispykreme & snackandbakery
The Krispy Kreme Ponce shop is getting replaced following the previous location being destroyed on February 10, 2021 to help restore the region to its former glory. The new location was announced with the brand's partner Shaquille O'Neal and will be located on the historic Ponce de Leon location in Atlanta. The 4,000-square-foot shop will open this summer and will serve all of the brand's classic offerings alongside some limited-time treats that patrons can pick up, snack on inside or get via the drive-thru.
Global Chief Brand Officer Dave Skena spoke on the new Krispy Kreme Ponce shop saying, "The community has shown us so much support and patience as we designed the new shop. We can’t wait to be back with our guests, sharing joy and serving delicious, fresh Krispy Kreme doughnuts.”
Global Chief Brand Officer Dave Skena spoke on the new Krispy Kreme Ponce shop saying, "The community has shown us so much support and patience as we designed the new shop. We can’t wait to be back with our guests, sharing joy and serving delicious, fresh Krispy Kreme doughnuts.”
Trend Themes
1. Heritage-inspired Storefronts - Opportunity to create businesses that honor and preserve local history and landmarks.
2. Celebrity Collaborations - Opportunity to partner with celebrities to create buzz and garner attention for business openings and collaborations.
3. Limited-time Offerings - Opportunity to create hype around special limited-time menu items for product launches and seasonal offerings.
Industry Implications
1. Food and Beverage - Restaurants and food companies can honor local history and landmarks while also attracting tourists and foodies with unique and culturally significant offerings.
2. Retail - Retail stores can partner with local celebrities or influencers to create limited-time product lines or special in-store events.
3. Hospitality and Tourism - Hotels and tourist attractions can incorporate local history and landmarks to create unique and immersive experiences for guests.
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