This photo spread by Koray Parlak for Marie Claire Turkey is yet another example of the fetish fad that has dominated the fashion industry with whips, bondage and other sexualized tools of the trade. Instead of the typical gritty and dark shots, this editorial is rich with color (though there is still a dark element to each image).
Starring models Nina Reijnders and Victoria Lipatova, the editorial by Koray Parlak for Marie Claire Turkey was styled by Hakan Ozturk. Ozturk has somehow managed to take the shock value away from the taboo subject matter and focus on highlighting the fashion on display. From dramatic corsets to billowing sleeves and leather-meets-lace details, he has created looks that are fit for risque aristocrats and daring fashionistas.
Key Themes Behind This Trend
- Fetish Fad
- The fashion industry is seeing a rise in the fetish fad, providing opportunities for brands to create edgy and provocative designs.
- Colorful Editorials
- Editorials with vibrant and rich colors are gaining traction, presenting opportunities for photographers and stylists to push creative boundaries.
- Fashion Fetishization
- There is a growing trend of fashion brands fetishizing taboo subjects, opening up opportunities for innovative collaborations and daring marketing campaigns.
Where This Applies
- Fashion Photography
- The rise of fetish fad in fashion editorials creates opportunities for fashion photographers to experiment with provocative and boundary-pushing imagery.
- Luxury Fashion
- Luxury fashion brands can explore the fusion of leather and lace, as highlighted in this editorial, to create high-end, edgy collections that cater to daring fashion enthusiasts.
- Creative Styling
- The emphasis on highlighting fashion through unconventional themes in editorials opens up opportunities for stylists to showcase their creativity by integrating daring and risque elements.
