The Kony virus, text and photos by Adam Deangelis recreate the Internet fad that took the web by storm over the last two months. The Kony obsession was one of the fastest moving viruses to hit the web, and people have loved and criticized this campaign by Invisible Children, with many referring to it as "slacktivism."
The aim of the interactive video by Invisible Children was to broadcast the horrendous actions of one of the world’s worst war criminals. This photo shoot captures the model wearing the popular Kony shirt and bracelets that are symbols of the Invisible Children campaign.
Despite the positive and negative press that this campaign has received, the photographer created an editorial to get people to learn and get involved. Adam DeAngelis is a fashion and music photographer from New York City who is passionate about important causes and this international campaign.
What Makes This Trend Stand Out
- Interactive Activism Campaigns
- There are opportunities to create interactive campaigns that can virally spread the message to a large audience and raise awareness to important social causes.
- Controversial Marketing Photo Shoots
- As controversial marketing can polarize opinions, there are opportunities to create thought-provoking campaigns using photo shoots that engage viewers and spark conversations about significant issues.
- Social Media Virality Strategy
- By planning a social media strategy as a means to spark viral conversations and discussions, marketers can leverage virality to raise awareness and promote a cause through user-generated content.
Sectors Adopting This
- Advertising
- Advertising agencies can use the power of viral marketing campaigns and creative photo shoots to connect with their audience and make an impact in society.
- Fashion
- Fashion brands can leverage the power of social media and viral campaigns to promote their products and highlight social causes that their customers care about.
- Nonprofit
- Nonprofit organizations can explore creative ways to raise awareness and attract supporters by using photo shoots and social media strategies to quickly and effectively disseminate their message.
