Relaxed Prep Shool Runways

The Kolor Spring/Summer 2013 Collection Mixes Retro and Modern Styles

Making waves at Paris Fashion Week, the Kolor Spring/Summer 2013 collection highlights relaxed menswear with a retro-modern feel. This youthful runway show features a series of the brand's edgy yet wearable pieces that take inspiration from a collegiate prep school aesthetic.

Ditching impeccable tailoring and clean lines for oversized silhouettes and low maintenance layers, this effortlessly cool collection exudes an air of understated elegance. The Kolor Spring/Summer 2013 collection explores contemporary cuts showcased through blazers that are short in length, in carefree casuals and deconstructed outerwear pieces.

Displaying utilitarian, preppy and sporty styles, this fashion-forward runway show is a melting pot of status and swag. The mesmerizing menswear line pays homage to the past while remaining both contemporary and current.

Relaxed Menswear
Opportunity for brands to create relaxed and casual clothing for men that blends retro and modern styles.
Oversized Silhouettes
Opportunity to design clothing with oversized silhouettes and low maintenance layers, giving a sense of effortless cool.
Contemporary Cuts
Opportunity to experiment with contemporary cuts in blazers, casuals, and outerwear pieces, combining traditional and modern elements.

Industries Being Reshaped

Fashion
The fashion industry can take advantage of the trend towards relaxed menswear and oversized silhouettes in their designs.
Apparel Manufacturing
Manufacturers can adapt their production processes to accommodate the creation of clothing with contemporary cuts.
Retail
Retailers have the opportunity to stock and market clothing that blends retro and modern styles, catering to the demand for relaxed menswear.
SCORE
2.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 7%
Freshness 8%