New Western Gins

The KO Distilling Navy Strength Gin Celebrates Military History With Great Taste

Inspired by a story of WWII merchant marines, the KO Distilling navy strength gin is an interesting expression that adopts the title of New Western gin. Proudly brandishing the number 142, the gin's particular set of digits doesn't refer to the strength of the spirit but rather the story of 142 cadet-midshipmen merchant marines who died in WWII. The gin is meant to celebrate the history of these brave soldiers in a strong and delicious spirit.

KO Distilling crafts its gin with eight botanicals: juniper, orange peel, cinnamon, cardamom, coriander, grains of paradise, angelica root and orris root. These botanicals sound like traditional London Dry styles of gin, but this expression could not be further removed. Unlike a London Dry, the nose of the KO Distilling features heavy spices of cinnamon and black pepper. The palate brings a mix of earth tones, coriander and strong citrus. This exhibition of citrus defines the gin as a New Western style as it plays beautifully with the juniper-heavy finish. At 114 proof, the gin drinks with a surprising cleanness and feels much cooler than any other overproof spirit.

New Western Gins
The rise of New Western gins that offer unique flavor profiles and celebrate historical narratives.
Craft Distilleries
The growing popularity of craft distilleries that focus on creating artisanal spirits with a unique story or concept.
Citrus-forward Spirits
The demand for spirits that highlight citrus flavors as a key component in their flavor profile.

Sectors Adopting This

Craft Beverage
Craft distilleries and breweries that appeal to consumers seeking unique and flavorful alcoholic beverages.
Historical Tourism
Businesses in the travel and tourism industry that offer experiences and products linked to historical narratives.
Bar and Hospitality
Bars, restaurants, and hotels that cater to consumers' increasing interest in unique and adventurous spirits.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 6%
Freshness 8%