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Knover: Who Knows Who and The 6 Degrees of Famous People

— November 13, 2006 — Pop Culture
This is a brand new website launched called Knover. Through this website you are able to search thousands of people and see who they have a relationship with. Knover is pretty cool because it has a lot of famous people and their relationships all profiled.

Implications - Social networking has changed the way people communicate globally, with easier access to social circles and personal information about friends at consumers' fingertips. Thus, a generation of online socialites who put the utmost value on who knows who is born. Sites such as Knover help consumers develop their social knowledge and enhance their network, which means everything to a consumer who is in constant communication.
Trend Themes
1. Online Socialites - Opportunity for creating platforms that cater to the growing demand of consumers who value social connections and networking.
2. Social Knowledge Enhancement - Innovation potential lies in developing tools and services that help individuals expand their understanding of social relationships and connections.
3. Network Building - Disruptive innovation opportunities exist in creating platforms that assist individuals in building and expanding their personal and professional networks.
Industry Implications
1. Social Networking Platforms - Development of platforms that prioritize social connections and enable users to expand their networks.
2. Social Knowledge Apps - Opportunities for creating apps that provide information and insights into social relationships and connections.
3. Relationship Mapping Tools - Innovation potential in developing tools that help individuals visualize and understand their social networks.
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