Knix's Love Your Shape-wear campaign promotes its new product line while staying true to its ethos and reminding consumers to love their body.
Knix is taking a different approach to shape wear, by using it as a tool for self love instead of shame. Motivated by the idea of having every woman love their body, this product was designed to comfortably hug the skin, without digging in or putting the wearer in discomfort. The products arrive in a lineup of 18 pieces, each one designed to suit a specific need. The items include body suits, briefs, high-rise shorts and more. The colors arrive in six different shades and range in sizes from XS to XXXL.
Image Credit: Knix