Ambiguous Timber Timekeepers

The Kisai Maru Wood is a Classy Timepiece That Discretely Tells Time

The Kisai Maru Wood is easily one of the classiest timepieces ever made by Tokyoflash. The Japanese watch company made its name creating futuristic wristwatches with faces that were almost impossible to read. Nowadays, its watches still have a future-forward look, but the faces are easier to read and the watches themselves are a lot more fashionable.

The Kisai Maru Wood comes in two different types of wood: red sandalwood with a dark sandalwood accent or maple wood with a red sandalwood accent. The watch's face is LCD but its screen is always on. The time is told by looking at the dashes on the face; the dash pointing out is used for the minutes and the dash pointing in is used for the hour. The Kisai Maru Wood is on sale now.

Classy Timepieces
Disruptive innovation opportunity: Develop timepieces with classic and elegant designs while incorporating modern technology for enhanced functionality.
Futuristic Wristwatches
Disruptive innovation opportunity: Create wristwatches that embrace a futuristic aesthetic while prioritizing legibility and fashion-forward designs.
Always-on LCD Screens
Disruptive innovation opportunity: Explore the integration of LCD screens that are constantly on, offering continuous visibility and convenience in various consumer electronic devices.

Where This Applies

Watchmaking
Disruptive innovation opportunity: Combine traditional craftsmanship with innovative designs and technologies to create unique and fashionable timepieces.
Fashion Accessories
Disruptive innovation opportunity: Merge fashion and technology to develop accessories that blend style and functionality while incorporating cutting-edge materials and features.
Consumer Electronics
Disruptive innovation opportunity: Collaborate with watchmakers and fashion designers to develop consumer electronic devices that prioritize both aesthetics and usability, such as always-on displays.
SCORE
4.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 51%
Freshness 8%