You know the Kardashians, you know Kendall and of course you know Kylie, but are you familiar with Kirby Jenner? If not yet, you soon will be. Kirby Jenner is the alias of the mastermind behind a hilarious Instagram account that includes him in some of her most iconic photos.
Expertly executed, Kirby Jenner looks like he's legitimately part of Kendall Jenner's life. That is, if she'd constantly include a dorky, moustached man in such high profile campaigns as Calvin Klein or her editorial with Justin Beiber. A playful concept, Kirby Jenner might ride the wave of her impressive pop cultural status, yet it also innocently comments on her unique lifestyle and career in general. With an impressive following himself, Kirby Jenner is fast becoming a cultural icon as well.
Image Credit: Instagram @kirbyjenner
Why This Trend Is Growing
- Social Media Parody Accounts
- Creating parody accounts on social media that poke fun at celebrities and influencers opens up opportunities for humor, clever marketing, and consumer engagement.
- Inclusive Campaigns
- Campaigns which include diverse and humorous spokespeople give brands a fresh image and connect with younger audiences.
- Collaborative Comedy Content
- Creating comedy content by involving social media influencers and comedians is a new way for brands to create buzz and differentiate themselves from their competitors.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can collaborate with comedians and parody accounts to make campaigns more relatable and humorous and connect with younger audiences.
- Beauty Industry
- Beauty brands can include more diverse and humorous spokespeople in their campaigns that parody conventional beauty standards and represent minorities.
- Entertainment Industry
- Entertainment brands can collaborate with comedians and parody accounts to create comedy content, boost social shares, and engage with audiences.
