This campaign from Kingston, India tries to promote flash drives, SD cards, USB drives and computer memory through the notion that you need your own space. Rebel against the, 'don't wear a mini', 'don't get a tattoo', 'don't color your hair', 'don't pierce',.... etc with a space of your own.
I am not sure how this logic works, but somehow having that digital space will give you the freedom to do what you want. Party late, hang out with whoever you want, get a full body tattoo, and work those scissors on that diminishing skirt of yours.
The ads were created by Six Inches, Mumbai with creative directors Pravin Shah, Sanjay S, art directors Pravin Shah, Rutul Mistry, and a whole lot of copy by Sanjay S, and Umesh Mishra. Photography is by Abitabh Kame.
The prints are mostly lame, but I like the style of the 'adventure' print (third image). It could pass for a hip fashion ad.
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Kingston Uses Piercings & Tattoos Sell Memory
- By: mediterraneanJul 10, 2008