This Kimye Valentine's Day card from Etsy's HollabackCards shop celebrates the couple's love and is adorned with a "You're the Kim to my Kanye" message. This handmade card boasts a blank interior and is adorned with an illustration of the rapper and reality television star who don matching monochromatic ensembles. While Kanye is depicted in a suit, Kim dons a fitted dress and her signature slicked back tresses.
While pop culture-themed Valentine's Day cards aren't a new concept, this greeting is reflective of a DIY maker culture that has re-emerged in recent months. Expressing themselves creatively, Millennials are creating unique novelty products like this holiday card while paying homage to the celebrities and online influencers that continue to make headlines.
Why This Trend Is Growing
- DIY Celebrity-themed Greeting Cards
- The resurgence of a DIY maker culture offers an opportunity for creative millennials to design novelty products with pop culture references like celebrity greeting cards.
- Personalized Holiday Greetings
- The trend of personalized novelty greeting cards present new opportunities for customization of holiday cards with pop culture references.
- Celebrity and Influencer-themed Collectibles
- The growing interest in celebrities and influencers have led to the emergence of unique and creative products, such as collectibles and cards, which can be adapted to holidays as well.
Industries Being Reshaped
- E-commerce
- The e-commerce industry offers opportunities for the production and sale of personalized, celebrity-themed greeting cards and other pop-culture themed collectibles.
- Printing and Publishing
- Innovations in printing and publishing can be utilized to meet the demand for personalized novelty greeting cards.
- Social Media Marketing
- Social media can be harnessed to reach the younger demographic interested in personalized celebrity-themed greeting cards and other unique products.
