Pop-Art Vacation Menswear

The New KIMMY.J Collection Includes Gawdy Button-Ups and Bold Graphics

Not long ago, KIMMY.J released its Fall/Winter 2016 collection, which was comprised of statement leather and pink faux fur jackets. Many of the pieces came with unique embroidery designs, a result of mixing the face of a Korean tiger with an imagined beast that was dubbed a "Hatae." For KIMMY.J's Spring/Summer 2017 collection, the label offers a vast variety of styles -- which are unified by their consistent use of bubbly colorways and whimsical accents.

Included are a number of garments that seem to draw inspiration from tropical getaways, with a pink button-up with a classic bandana print being a prime example. In addition to this, KIMMY.J's new collection features velour tracksuits with futuristic components and bold graphic prints that draw from pop art.

Statement Leather Jackets
Disruptive innovation opportunity: Explore sustainable materials and eco-friendly manufacturing processes for leather jackets.
Bubbly Colorways
Disruptive innovation opportunity: Develop new dyeing techniques or eco-friendly color options for apparel.
Bold Graphic Prints
Disruptive innovation opportunity: Integrate Augmented Reality (AR) or Virtual Reality (VR) technology into fashion design to create interactive graphic prints.

Who This Affects Most

Fashion Design
Disruptive innovation opportunity: Implement 3D printing technology in the fashion design process.
Textile Manufacturing
Disruptive innovation opportunity: Research and incorporate sustainable materials, such as plant-based fibers, into textile manufacturing processes.
Tech Fashion
Disruptive innovation opportunity: Collaborate with technology companies to develop smart garments with embedded sensors and connectivity features.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 16%
Freshness 8%