The Kim Kardashian Super Bowl commercial shows that this is one reality TV star with a sense of humor. In anticipation of her selfie coffee table book, Selfish, it comes as no surprise that T-Mobile would focus on her photo obsession in their latest ad campaign.
Hilariously lamenting over all the gigs lost every month with phone providers, the Kim Kardashian Super Bowl commercial promotes holding onto unused data for up to a year, "data you paid for that can be used to see my makeup, my backhand, my outfits, my vacations and my outfits," says Kardashian. Although not as theatrical as past Super Bowl campaigns, it does touch on an important concern for modern societies.
What Makes This Trend Stand Out
- Selfie Culture
- There is a growing trend of individuals being obsessed with taking and sharing selfies, creating opportunities for businesses to develop products and services catered to this culture.
- Celebrity Marketing
- The use of celebrities in advertising campaigns is a popular trend that can help brands attract attention and reach a wider audience.
- Data Retention
- The idea of retaining and utilizing unused data for an extended period is a trend that can offer innovative opportunities for telecommunication companies and service providers.
Sectors Adopting This
- Telecommunications
- The telecommunications industry can explore innovative ways to leverage the selfie culture and data retention trends to attract and retain customers.
- Advertising
- The advertising industry can capitalize on the trend of using celebrities in campaigns to create humorous and engaging content that resonates with the target audience.
- Publishing
- The publishing industry can tap into the selfie culture trend by developing and promoting books and content related to self-portraits and personal image.
