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Junior Plus-Sized Fashion

Overweight Kids Maintain Style with Just the Right Fit

— January 17, 2006 — Fashion
Obesity is no longer just a weighty issue for adults--children now make up an increasing percentage of the growing number of overweight Americans. According to 1999-2002 survey data from the National Center for Health Statistics, 16 percent of children and teens aged 6 to 19 were overweight--triple what the proportion was in 1980--with another 15 percent at risk of becoming overweight. That means there's a growing need for clothing that not only fits right, but also boasts the same style and attitude of its average-size counterpart.

Ruth "Penny" Smith knows all too well the anguish and frustration plus-size kids and parents feel when clothes shopping: Her own son often came home empty-handed and disappointed. Smith, 44, had been sewing some of his clothing and realized she could help others by designing large-size boys and girls clothing. Teaming up with her former district manager from a formalwear store, Patti Herioux, the two started Hey Mom, "It Fits!" in Bolingbrook, Illinois, and have received an enormous response worldwide from their e-tail website.
Trend Themes
1. Plus-sized Kids Clothing - The trend of creating fashionable clothing for overweight children is on the rise, offering opportunities for disruptive innovations in the fashion industry.
2. Obesity in Children - The increasing number of overweight children is a trend that highlights the need for innovative solutions in the healthcare industry.
3. E-commerce for Kids Clothing - The growth of e-commerce platforms selling plus-sized kids clothing presents opportunities for disruptive innovation in the retail industry.
Industry Implications
1. Fashion - The fashion industry can benefit from creating stylish and well-fitting clothing for plus-sized kids, catering to an underserved market.
2. Healthcare - The healthcare industry can explore innovative approaches to address and combat childhood obesity, focusing on prevention and education.
3. Retail - The retail industry can leverage e-commerce platforms to offer a wide range of stylish plus-sized kids clothing, reaching a global customer base.
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