Venice Beach-based brand Onzie "believes in the power of movement" and most recently, the company expanded its vision from female-focused silhouettes to kids activewear. Pegged as "the perfect mini active sets to run faster, jump higher, and dream bigger," the new capsule includes hoodies, leggings, elastic sports bras, biker shorts, and more.
Onzie uses various playful and captivating prints that will no doubt excite little ones. The best part is that for a lot of the kids activewear silhouettes, there is an adult equivalent—meaning that one can match in adorable fashion. This also ties to Onzie's decision to create this new line: "We understand working from home these days means more time with our children and more opportunities to practice mindfulness together"—the brand shares. "Our little ones look up to us and our new Kids collection was made to inspire and strengthen the sweet little bonds within our homes. Suit up and show them how it's done.."
Image Credit: Onzie
Why This Trend Is Growing
- Kids' Athleisure
- Opportunity to innovate the kids' athleisure clothing category by introducing playful and captivating prints and matching adult sizes.
- Family Matching Fashion
- Opportunity to innovate the market by introducing family matching fashion for activewear lines, adding a new dimension to the athleisure segment.
- Mindful Fashion
- Opportunity to innovate by introducing more mindfulness-inspired and sustainable pieces for kids' activewear lines.
Industries Being Reshaped
- Apparel
- Innovative activewear for Kids is a potential game-changer for the apparel industry, especially in the athleisure segment.
- Retail
- Retailers can advance their market share by introducing family matching activewear lines in their product offering.
- Family-focused Brands
- Kid-focused activewear lines present a disruptive opportunity for family-focused brands to expand their horizon by highligting collaborations with adult lines.
