The Keystone Eco Marinecase takes smart phones to new depths by promoting the use of the phone in wet situations. Rather than avoiding water when one is on their phone, this new case actually promotes using it in pools, lakes, in the rain and in the shower.
Specifically designed for the iPhone 4 and 4S, the slim case fits snugly over the cell phone to make it water repellent when submerged up to 20 feet.
The case not only protects the phone from accidental water damage, but rather, enables one to take underwater, non-flash photos and videos. Full phone functionality is still available as well, and calling, texting, browsing and app use can be done without having to leave the water. The case will virtually eliminate having to replace one’s phone because of a case of the dreaded, not-covered-by-warranty problem of water damage.
Why This Trend Is Growing
- Submersible Phone Technology
- The emergence of waterproof and submersible phone cases opens up opportunities for phone manufacturers to integrate such technology directly into their designs.
- Waterproof Accessories
- The trend towards waterproof accessories presents an opportunity for entrepreneurs to develop new and innovative waterproof products for everyday use.
- Underwater Photography and Video
- The proliferation of submersible phone cases has introduced new concepts and opportunities for underwater photography and video content creation for social media and other platforms.
Industries Being Reshaped
- Smartphone Accessories
- The emergence of submersible smartphone cases presents an innovation opportunity for companies that specialize in smartphone accessories.
- Consumer Electronics
- Submersible smartphone cases are a disruptive innovation in the consumer electronics industry with opportunities for manufacturers to incorporate waterproofing technology into their products.
- Outdoor Recreation
- The trend towards waterproof and submersible phone cases present a disruptive innovation for the outdoor recreation industry with opportunities for the development of new water-based and aquatic activities.
