When his parents said playing with your food is bad, Kevin Van Aelst must not have been listening, as is evident by the choice of medium for his artwork.
Kevin Van Aelst's food art features fingerprints made of mustard, on the tops of pies, and giant cheeto fingerprints. Along with world-designed apples and time telling pies, Kevin Van Aelst's art is full of fun, and full of food.
Implications - There is a high degree of interest amongst today's consumers for products and items that boast unique and original characteristics. A fresh concept or idea that has never been exposed to the market is likely to gain more attention and buzz than a product consumers are accustomed to encountering. Businesses will benefit by following through with seemingly bizarre concepts because they will stand out amongst the others.