Kevin Amato is model scout and creative director who uses social media platforms to find his muses. Caring much more about interesting people than he does about boring conventional beauty standards, Kevin Amato seeks out models who stand out in a crowd.
Although he still uses more traditional methods for scouting models as well, its the creative's use of social media platforms that allow him to gain a better understanding of an individual's expressive style and sense of uniqueness. In doing this, Kevin Amato continuously looks to combat the lack of diversity that too often comprises the fashion industry and as a result, the image that's presented to the public.
He explained his view of this by saying "My philosophy is that everything has a narrative and everyone should have a purpose in a fashion show." In addition to diversifying the media narrative, Kevin Amato's use of crowd-sourced models allows him to better communicate with the people he works with, making for more successful projects.
What Makes This Trend Stand Out
- Social Media Scouted Models
- The use of social media platforms to scout models offers opportunities for diversifying the modeling industry.
- Alternative Beauty Standards
- Focusing on unconventional beauty standards offers opportunities for inclusive and diverse representation in the fashion industry.
- Crowd-sourced Creatives
- The use of crowd-sourced models offers opportunities for more successful and engaging fashion projects.
Sectors Adopting This
- Fashion
- The fashion industry can use social media platforms to diversify representation and create engaging projects.
- Modeling
- The modeling industry can benefit from inclusive and diverse representation and alternative beauty standards.
- Marketing and Advertising
- Marketing and advertising industries can leverage crowd-sourced models to better communicate with targeted audiences and promote diversity and inclusion.
