Minimalistic Monochrome Collections

The KESH x American Apparel Line is Strikingly Simple

The summer months usually bring about a number of fashion trends that highlight bold colors and vibrant cuts, but the KESH x American Apparel collection is anything but. The collaboration line -- available now from American Apparel locations worldwide or in the online shop -- is a collection of designs that are more art-like than anything, yet overtly realistic for incorporating into the everyday.

Using a strict monochromatic color scheme, the KESH x American Apparel collection features cubist-like geometry that conjoins to form facial features that are bold and overstated. A variety of styles to choose from for men and women, the KESH x American Apparel is sure to appeal to those who have lovelorn feelings about the warm months.

Monochromatic Minimalism
Embracing a strict monochrome color scheme and minimalistic designs to create strikingly simple fashion collections.
Art-inspired Fashion
Blurring the line between art and fashion by incorporating art-like designs into everyday clothing.
Bold Geometry
Using cubist-like geometry to create bold and overstated facial features in fashion designs.

Industries Being Reshaped

Fashion Retail
Opportunities for clothing retailers to offer monochromatic minimalist collections that appeal to consumers seeking simplicity and style.
Art and Fashion Collaboration
Opportunities for collaboration between artists and fashion brands to create unique and art-inspired fashion collections.
Graphic Design
Opportunities for graphic designers to explore bold geometric designs and incorporate them into fashion collections.
SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 44%
Freshness 8%